Advanced Concrete Technlogies
- Costarchem: Rebranding
Advanced Concrete Technologies
Industry: Manufacturing
Advanced Concrete Technologies (ACT) had established itself as a prominent partner to some of the world’s largest construction solution manufacturers. However, the proliferation of construction chemicals in the Nigerian market necessitated a unique differentiating factor for ACT’s 21st-century technology-driven solutions and innovations.
What We Did
– Rebranding and Packaging: We collaborated with the ACT team to rebrand their products, resulting in updated packaging and product classifications that highlighted their superior quality.
– Video Production: We created a series of explainer videos, product-in-use demonstrations, and customer testimonials to simplify the cognitive process for customers and enhance brand recognition.
– Strategic Launch Event: We organized a high-profile launch event where ACT’s next-generation solutions were reintroduced to the Nigerian market. The guest list included leading customers, architects, building engineers, real estate developers, government agency representatives, and civil engineers.
– Media Outreach: Leveraging our extensive media network, we invited journalists and business correspondents from major national outlets, ensuring balanced and widespread coverage.
Proud Moments
– The event received extensive media coverage, with positive press across 20 national channels.
– Within a year, ACT saw unprecedented sales growth and increased market recognition.
– The company’s SEO and online visibility improved significantly, securing a top-of-mind status in the industry.