Fejeron Blood Tonic
Go-To Market Strategy
Fejeron Blood Tonic
Industry: Health
Fejeron Blood Tonic aimed to enter the competitive Nigerian pharmaceutical market with a strong initial impact, securing its share of voice and building a growth foundation.
What We Did
– Target Audience Understanding: We developed a branding strategy that resonated with the hustle and aspirations of the average Nigerian, positioning Fejeron at the center of their daily revitalization needs.
– 360° Marketing Campaign: We launched a 5-week campaign, #TellYourStory, which used documentary-style videos to convey authentic stories, blending offline and online channels.
– Media and Sales Activation: The campaign’s success on social media was followed by a media launch event in Lagos and a sales activation targeting major pharmaceutical wholesale markets. We also partnered with select FM radio stations for a unique digital co-creation initiative.
– Digital Marketing: Our plan aimed for nationwide awareness through storytelling videos and creative digital content, driving engagement and product education.
Proud Moments
– The campaign received widespread acceptance, generating excitement across distribution channels, wholesale markets, and online platforms.
– Fejeron Blood Tonic achieved significant visibility on search engines and sold approximately 400,000 units within the first six months of the campaign, maintaining steady sales growth thereafter.