Gracie's Creamery
Market Entry
Gracie’s Creamery
Industry: Food
Gracie’s Creamery was making an entry into Nigeria’s confectionery sector with a unique brand of ice cream made from organic ingredients with low sugar content.
What We Did
– Branding and Packaging: We developed the entire brand strategy from the brand framework to strategic content, communication blueprint, identity designs and more, to help the business to break out in a competitive market.
– Target Market: We identified the need to target health-conscious Nigerians in urban cities with a compelling story.
– Our market entry strategy included optimizing the premium event services arm of the business, placing the brand’s USP as the healthy ice cream at the forefront of our communication.
Proud Moments
– Gracie’s Creamery became a highly sought after brand for its special dessert buffet at high class social and corporate events in Lagos.
– Within a year, ACT saw unprecedented sales growth and increased market recognition.
– With this headstart, Gracie’s Creamery grew rapidly into opening its first premium retail outlet, a gelateria located at a highbrow mall in Lekki, Lagos within 18 months of launch.