Strategem Energy Ltd.

Market Entry Strategy

Strategem Energy Ltd

Industry: Media

Strategem Energy Ltd, a new energy management company, faced the challenge of gaining prominence in an industry dominated by giants.

What We Did

– Brand Building: We emphasized that building a brand is a gradual process requiring consistent effort. Our strategy involved starting small and scaling strategically.

– Media Collaborative Event: We designed and executed the Stratagem Energy Media Summit 2019, a key PR initiative to position the brand as a dynamic player in Nigeria’s energy sector.

– Media Mobilization: We engaged over 40 media organizations, inviting their energy reporters, correspondents, and senior editors to attend a seminar that included lectures and panel discussions on energy sector reporting, fact-checking, and industry dynamics.

– Expert Facilitators: The event featured top-class facilitators from Africa Check, Channels Television, and the Renewable Energy Association of Nigeria (REAN).

 

Proud Moments

– The client built a comprehensive database of energy reporters and editors, laying the foundation for sustained media visibility.
– The event generated quality leads, enhancing business goals, industry recognition, and regulatory approvals.

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