Strategem Energy Ltd.
Market Entry Strategy
Strategem Energy Ltd
Industry: Media
Strategem Energy Ltd, a new energy management company, faced the challenge of gaining prominence in an industry dominated by giants.
What We Did
– Brand Building: We emphasized that building a brand is a gradual process requiring consistent effort. Our strategy involved starting small and scaling strategically.
– Media Collaborative Event: We designed and executed the Stratagem Energy Media Summit 2019, a key PR initiative to position the brand as a dynamic player in Nigeria’s energy sector.
– Media Mobilization: We engaged over 40 media organizations, inviting their energy reporters, correspondents, and senior editors to attend a seminar that included lectures and panel discussions on energy sector reporting, fact-checking, and industry dynamics.
– Expert Facilitators: The event featured top-class facilitators from Africa Check, Channels Television, and the Renewable Energy Association of Nigeria (REAN).

Proud Moments
– The client built a comprehensive database of energy reporters and editors, laying the foundation for sustained media visibility.
– The event generated quality leads, enhancing business goals, industry recognition, and regulatory approvals.